Thank you for your interest in our focus group!
We would like to invite you to join us in discussing the future of the hybrid shopping experience.
The goal of the focus group study is to support retailers in Aachen in shaping the local and online shopping experience they provide. To this end, we would like to sit together to reflect and discuss these questions with you: What defines the hybrid shopping experience from the customer perspective, and what role do the customer's place of residence and the specific type of product play?
There are no right or wrong answers here. Your experiences and perspective will help us to further improve the Smart Shopping Aachen website, to create a combination of online and offline retail services for the city of Aachen and the surrounding Euregio.